Your City.
Your Vision.
Our Bet.
Our Investment Philosophy
We are
Sector Agnostic!
Your pin-code does not define your potential
How we help you scale
Build your Team
Founder-tailored mentorship model
Master the Untapped Geographies
Master the Untapped Geographies
Local Market Intelligence
Deep understanding of regional consumer behaviour, spending patterns, and cultural nuances.
Regulatory Navigation
State-specific policies, local compliance requirements, and government scheme utilisation.
Infrastructure Advantage Mapping
Identifying and leveraging lower operational costs in smaller cities.
Build Partnerships that compound
Salvage Our Tech Resources
Leverage our portfolio ecosystem
Fundraising Support
Begin your journey with Swishin
From Idea to Impact
Fill out the Pitch to Us form
01
Pitch on call to the Investment Team
02
Receive a Investment offer
03
Move onto signing the Term Sheet
04
Go through Due Diligence
05
Money in the Bank
06
Our Partnerships
Catalyst AIC Jaipur
Bihar Industrial Association
UPES University, Dehradun
Department of Info. Tech. & Comms., Rajasthan
FAQs
What stages do you invest in?
We back pre-seed and seed companies. We lead or co-lead most pre-seed and seed rounds. For founders outside the metros, this matters: many VCs hesitate to set terms. We believe conviction capital attracts quality co-investors and sets you up for durable governance from the outset.
What’s your typical check size and ownership?
We invest $200K–$500K initially, with reserves for select follow-on participation. We aim for meaningful early ownership—aligned, not extractive—so your cap table stays partnerable for future rounds.
How do you decide, and what’s the turnaround?
Our six-step process—pitch → call → offer → term sheet → diligence → funding—is built for speed. Early-stage founders can’t afford six-month fundraising cycles, so we focus on taking quick, decisive calls.
What sectors do you invest in?
We are sector-agnostic, with depth where Tier-2/3 hubs create natural advantages:
- Consumer / D2C (brand building with cost-quality arbitrage)
- SaaS & Deep Tech (distributed product teams, long talent runways)
- BFSI / Fintech (credit, payments, wealth for Bharat)
- Healthcare (access, diagnostics, devices)
What geographies do you focus on?
India-first, with a deliberate bias toward Tier-2/3 hubs such as Jaipur, Kochi, Indore, Lucknow, and Coimbatore.
What is your involvement post-investment?
We run structured bi-monthly working sessions across hiring, GTM, fundraising, and governance, plus targeted help from our operator/advisor network. Founders also tap into:
- Talent pipelines (non-metro universities and return-to-hometown migration have broadened the pool)
- Local intel (state programs, incubators, and infrastructure initiatives such as the Smart Cities Mission, which has completed 7,380+ projects with ₹1.47 lakh crore invested)
- Global bridges (diaspora connects and co-investor networks)
Do you reserve capital for follow-ons?
Yes. We reserve to support momentum and will co-lead select Series A rounds where our continued involvement compounds outcomes.
What do you look for in a pre-seed/seed round?
- Problem clarity and founder–market fit
- MVP signal (engaged users, LOIs, or paid pilots)
- Early unit-economics truth (even if directional)
- ICP & pipeline math (who buys, why now, and how many this quarter)
- Hiring plan that leverages your city/region’s talent edge
How should I pitch you? What should I include?
Use the pitch form and include: a 30-sec narrative, 8–12 slide deck, key metrics, links to product/demo, and (if available) a light data room (cohort/retention, pipeline, forecast, hiring plan).
How do you view exits?
We optimize for durable company-building and time exits to business maturity—not fund cycles. Tier-2/3 companies already show credible paths: notable strategic acquisitions (e.g., Minimalist → HUL) and IPO-scale trajectories (e.g., category leaders like CarDekho).